Juul to Pay $462 Million to Six States for Marketing to Kids FDA reverses marketing ban on Juul e cigarettes Morgantown, WV 2 January 2020: Juul mango nectar flavored nicotine vaping system banned in the USA Stock Photo Alamy The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022. Juul e cigarettes back under FDA review after marketing ban lifted LSE:BATS The FDA announced Thursday that Juul labs can continue to sell e cigarettes and refill cartridges, determining that the company's menthol and tobacco flavored pods are appropriate for the protection of public health.